How can the internet help your business?

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Having a great website design and social media presence is a great way of using the internet to further your business. With the high street in decline, and internet use on the up, businesses need to be looking to make the most of their online presence.

The BBC news listed six reasons for the high street crisis, and online sales is second on their list. Utilising the internet for your business can offer you a way to increase your brand. As more businesses move to the online world, it is important not to be left behind. It offers ways to engage your customers, increase sales, promote online and add a new dimension to your business. Online sales are continuing on an upward trend, so it is time for your business to ride the wave. For example, E-commerce sales by businesses in the UK non-financial sector increased £8 billion from 2015 to 2016 (UK ONS).

Over the next few blog posts we’ll look at using the internet for your business to help it grow and increase its presence. We’ll discuss tech terms so that you can feel in control of your website and understand how your online presence can help your sales.
Firstly, here are the basics of what makes a quality website for your business:

What makes a good website for your customers?
– Ease of use
– Aesthetically pleasing (great web design)
– Quality content
– Secure
– High uptime
– High Search Engine rankings (eg. Google)
– regular social media postings
– Offering interactive content

What makes a good website for you?
– Easy to use backend system
– Bespoke design
– Very secure business hosting
– Able to choose the right website for your needs
– Contactable web developer
– High uptime
– High Search Engine Rankings
– Able to add online accounting systems
– Able to manage all social media accounts in one place
– Able to have a dedicated blog writer
– Easy to understand pricing structure

These features are the beginnings of getting you started on your online web presence and building a website and web brand for your business. They should provide you with a beautiful, functional and secure website to proudly show off to your customers and draw them in.

RackPoint Ltd are able to offer your business these key criteria to help build your online presence for your business. We develop quality websites with focus on usability, security and reliability. We can then promote your brand with social media management and help get your website high in search engine rankings for the key words which work for you, using search engine optimisation (SEO).

We have offices and our web development team located in Matlock, Derbyshire and Worthing, West Sussex. We can come to you for a free consultation, or alternatively we can consult over the phone and email. Give us a call today on 01629 258 545, or email us to arrange a free consultation.

Our team develops effective digital strategies for forward thinking companies. We have a proven track record in the development of innovative online solutions.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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